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View ArticleChallenger Brands Can Market Without Money
Successful challenger brands, including Indian IT giants TCS, Infosys, and Wipro, and international brands such as Zara, Sriracha Hot Sauce, Zoom, Canva, Naturals Ice Cream, and Naturals Salon, have...
View ArticleBrand Lululemon: An Unconventional Journey
Brand Lululemon resonates strongly in the realm of athletic apparel. Despite its unconventional name and logo’s origin, the brand has been successful in establishing a strong, global presence. This...
View ArticleBring out the hedgehogs – the Indians are coming v2
“The Indians are coming!” The alarm bells rang in 2002 when Infosys opened operations in Australia. The fear was that “cheap” labour would take away jobs from the locals. Twenty years later the same...
View ArticleTransform Your Marketing with Declarative Language: A Mindful Approach
75% of consumers are more likely to make a purchase from a brand that recognizes them by name, recommends options based on past purchases, or knows their purchase history. Why Declarative Language...
View ArticleUnlocking the Power of ChatGPT
Welcome to content creation with ChatGPT. Here’s how you can use the transformative potential of artificial intelligence. In this guide, we’ll explore how to use ChatGPT effectively, streamlining your...
View ArticleContent Marketing Strategies with AI
Content marketing strategies are being transformed by Artificial Intelligence (AI). If you’re not using it, time to retire! ChatGPT is not just another technological advancement but a big shift that...
View ArticleBetter Content Marketing With AI: Top 10 Tips
In this article, we will explore the top 10 checks you must do to ensure you are leveraging AI safely and efficiently. With the rise of AI-powered language models, such as ChatGPT, marketing...
View ArticleFrugal Product Marketing: Maximizing Impact with Minimal Spend
At the heart of frugal product marketing lies the ABCD Model, which Jessie Paul introduces as a cornerstone for added value and behavioral change with minimal complexity. This model serves as a guide...
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